Episode 017: Nils Davis
"But people are actually emotional creatures. 10% doesn't actually excite them that much. They'd much rather hear about the lion or tiger that's lurking in the woods that's going to kill them or something like that. Well, in modern world, what is the equivalent of that? Well, it might be, I don't want to get fired, I don't want to look like an idiot to my boss, or I want to get a promotion. So then you start to think of what are the stories behind the reasons..."
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